Want to be IN and OWN a piece of my next book?
This
web site is a work-in-progress.
Follow
my new blog to read how I'm doing this crowdfunding thing:
http://empiregenius.blogspot.com
Invest today for $29
each.
I'm crowdfunding in a
variety of ways:
advance orders, classes, and
sponsorships...
to start. I'll also be offering
corporate sponsorship opportunities (later) and will be
profiling some new experts in the book at no cost. I'll be
inviting consultants and advice-givers who specialize to
send me their stories pertinent to each chapter.
I've been crowd-funding since 1986. The first time I tried
this, I raised $30,000 for my book publishing project by
offering shares to my wealthier friends at $1,000 each.
This time, what I'm doing will be far more affordable to
almost all, and many more people will be able to
participate. And I'm employing a variety of crowdfunding
methods to make it interesting.
Here are the first two:
1. I'm offering
royalties to early buyers. They buy the book now at
a discounted rate, long before the book is ready, and for
their patience will receive a percentage of future book
profits. That's not all. Early buyers will also be
acknowledged in the book with their web site or blog URL
and also acknowledged on my new blog.
2. I'm offering
online classes to push me to write some of the
chapters. The first class is for
current and future speakers: "20 Steps to Achieving Speaker Agent/Bureau
Representation". This class starts
January 4, 2010.
Crowdfunding is not that
new. I have an autographed copy of Scott Alexander's
book,
Rhinoceros Success which inspired me. It was
a gift from one of my 1986 investors. In the front of the
book is a 12 page list of people to whom Scott dedicated
the book. I figured these must have been people who
pre-ordered the book too, which allowed him to publish
without debt, and I kept that idea warming on the back
burner for the past 23 years.
What's the book?
Build Your Own, One-Person Advice Empire.
It's a
business how-to, spelling out:
how the celebrity experts market and promote themselves
differently from the rest of us. I've been teaching this
unconventional thinking for 30 years to individual and
corporate clients, but I've never written it down in one
complete work. Depending on how soon funds are raised, the
book could be available in 6-12 months.
The book is a
step-by-step, how-to book for individuals who have one
narrow body of knowledge they want to sell in a variety of
formats: books, booklets, reports, classes, seminars,
webinars, home study courses, keynotes, podcasts,
newsletters, radio shows, TV shows, videos, etc.
The difference
in my advice to experts - some say it's outrageous and
impossible - is that I advocate not giving away your
services, advice and products to promote your expertise,
but
getting paid to promote your expertise.
To watch my progress and participate, follow my
Empire Genius
blog.
This web site is a work-in-progress.
Andrea Reynolds International