Andrea
Reynolds
Andrea Reynolds
is a pioneer
in the field of advice empire-building. She has mentored
and promoted hundreds of consultants, experts, best-selling
authors, practitioners, spokespeople, and specialists since
1979. She has been retained by clients as far away as
London, Cairo, Dublin, Sydney and Singapore; and by Fortune
100 and Financial Post 100 companies.
Some of my achievements
Actual interviews that launched
Andrea Reynolds'
marketing, management and public relations
career:
Time Magazine .............. Financial Post
Toronto Star...............Toronto Sun
Andrea's objective has
been to increase her clients' credibility, visibility, and
level of prestige, so that target markets seek them out and
they need never knock on doors. To maintain her own
visibility she often becomes her own client. Andrea markets
her expertise by using the same methods she teaches to her
clients.
She has hosted talk radio
and appeared as a guest expert on countless radio shows
including CBC's Morningside with Peter Gzowski, and "Basic
Black" with Arthur Black. She has appeared on "Frost Over
Canada" hosted by British interviewer Sir David Frost and
appeared multiple times on "Breakfast Television",
"Shirley", the Dini Petty Show, and 4 programs on the Life
Network.
She has authored 5 books
and published 5 newsletters, written for national magazines
and newspapers, led seminars, and addressed many
professional and business associations. An outspoken
critic, Andrea has been quoted in many periodicals:
Time, USA
Today. Globe and Mail, National Post, The Korea Times, The
Financial Post, Canadian Business, Canadian Living,
and
Sales and
Marketing Management. She has critiqued
candidates for Canadian Prime Minister and Premier of
Ontario for Canadian Press wire service,
The Toronto Star, The Toronto Sun and The Globe
and Mail. Her first book received
a tongue-in-cheek Connie Award from Canadian
Business Magazine "for outstanding
contribution to Canadian Capitalism."
Media and Press Interviews
Who
were the 3 biggest influences in my 32 years of consulting
to other consultants?
One of
my former clients was
E. Joseph Cossman who was
the first I was aware of to create a complete binder of
information from his seminar on Mail Order Marketing. I
learned so much from him - and other experts and sources -
about marketing. But many of his marketing methods still
work today. I'm using his seminar and binder concept to
teach others the marketing methods inspired by these three
experts. Two more experts on consulting whom I admired and
wanted to emulate were
Herman Holtz and
Howard Shenson, both
now departed.
What is your specialized expertise? Think BIGGER. Your
advice has value. Don't give it away. Get paid for it in
multiple formats. Get paid to position yourself as The
Leading Authority.
Realtors: I assist in bringing listings and buyers to you so you have more time for showing homes and negotiating. Want to see prominent realtors? Watch HGTV: Tatiana Londono, Sandra Rinomato, Mike Aubrey, Scott McGillivray, Jodi Gilmour. Consultants: Most management consultants are not that fascinating; neither is the subject of strategic planning, unless you specialize. My first two clients were management consultants and they kept retaining me and recommending me to others. Physicians and Surgeons: I fit campaigns into physicians' demanding schedules and minimize the amount of time required of them. And still I help them fill their new practices and cosmetic surgery centers. Dentists: What's so newsworthy about dentists? You might be surprised. I uncover newsworthy stories to bring them into the public eye and enhance their prestige. Engineers: Engineers usually suck at self-promotion, so I find creative but ethical ways to bring them to the attention of their prospective clientele so contracts are awarded to them more easily. Chiropractors: Those who specialize are easy to work with. I've also been retained by naturopaths, acupuncturists and iridologists. Lawyers: It doesn't always take a celebrity criminal trial to bring a lawyer to the public's attention. Divorces are in the news, mortgages are in the news. I'll make you the go-to expert in your area of specialization. Specialists: I have promoted home economists, fraud detection consultants, other public relations consultants, psychic consultants, web hosts, executive recruiters, financial planners, etc. I don't need to possess your expertise... I just need to understand it enough to market it.