Ten tips for promoting yourself, without hiring a
publicist by Andrea Reynolds,
Copyright 1981-2009
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1 DETERMINE what has appeal or is
newsworthy about you. You won't get any exposure if you're
not newsworthy to your "public". As David Ogilvy, the
advertising executive, put it "The quickest way to kill a
mediocre product is to make people aware of it."
2
DOCUMENT your successes. Keep a
file of letters, memos, thank you notes, and clippings that
praise your successes. Photocopy anything about you that
must be kept in company files.
3
WRITE articles and technical
papers that carry your by-line, or write a book on your
special area of expertise or interest. The quickest way to
get media coverage is to write a stimulating or
controversial book.
4
SPEAK about your special
community or professional concerns, your hobbies, your
particular career or position, to youth and community
groups, professional associations or conferences.
5 JOIN theatre groups, volunteer
organizations, trade or professional associations or social
clubs to enhance your visibility within the community,
industry or profession, and to develop contacts that can
someday provide you with advice or introductions.
6
VOLUNTEER for high profile positions
such as association or company spokesperson or committee
chairperson. Public relations, publicity and fund drive
chairpersons are often interviewed and quoted in the course
of their responsibilities.
7
RESPOND to issues by writing to
the Letters to the Editor department at your local or
national newspaper or magazine. Call your local radio
morning program or phone-in show and voice your opinion.
8
NOTICE what's going on in your
community or company and who's who in the media, news and
sports. The more you know and the more people you're aware
of, the greater will be your ability to plug into events
and make contact with the people who can give you exposure.
9
PREPARE a press kit that is
appropriate to the kind of exposure you want. Consider an
updated biography or resume, action as well as formal head
shots, reprints of significant publicity, copies of
speeches and published articles and papers.
10
ARRANGE to have a reporter,
photographer or camera crew cover any newsworthy event from
a controversial speech to a presentation of an idea you
have to solve a public problem. Editors and program
directors are always looking for news and feature ideas and
you might just be what they're looking for.
Andrea
Reynolds, marketing strategist for how-to experts
www.AndreaReynolds.com
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