After
30-plus years in private practice as a marketing expert,
I'm happy to TEACH you what-I-learned-by-doing... first for
myself, then for many
consultant-clients.
My
Mission: To TEACH consultants, advisors, specialists and
spokesmen the smarter marketing principles it took me years
to discover by trial-and-error... to increase your income
not just your professional visibility.
Do you
want to learn...?
1.
How I was able to jump from $8,000 a year
to
$12,000 a month
(and higher).
2. How I was able to charge and receive $600 for one hour
private telephone
consultations.
3. How I was able to receive up to $200 to $400 an hour
for commercial
voice-over work.
4. How I was able to write and self-publish a book
and have
other people cover the production costs (crowd-funding).
5. How I was able to land lucrative corporate
consulting contracts.
6. How I obtained government
consulting contracts.
7. How I obtained several paid talk
radio shows of my own.
8. How I was paid to co-host
talk radio at the largest talk radio
station in Canada (starting at the top, not the bottom).
9. How I was paid to appear as a guest
expert on national television.
10. How I was paid to host my
own television show.
11. How I was paid to write for
national magazines.
12. How I got paid to
promote my expertise (not pay to
promote it).
13. How I started
my own speaker agency when I couldn't find an
agent to represent me.
14. How I filled my public
workshops and seminars without any
advertising.
15. How I got
quoted in Time Magazine and other
prestigious publications.
16. How I was able to get executives to pay for a
subscription to my monthly
newsletter.
17. How I develop everything I write into at least
three
formats that pay me.
18. Three important reasons why I refuse to
work for free.
19. Why it rarely makes sense to hire someone else to
promote/market your book!
20. The 12 principles I promote for boosting your expertise
to celebrity
status.
21. How I stopped
leaving money on the table in many types of
transactions.
22. How I was able to obtain corporate
retainers even if I was not required
to do anything.
Could you create your own one person Advice
Empire?
You can… if you want it.
I'm working on an
extensive manual to help experts and
specialists build consulting empires that make them - and
their clients - happy. But first, it will be a
series of of 52 "lessons" published
weekly. If you subscribe, you
will be receiving the manual as I write, before it's
published in binder format. You can even ask me
questions
and have
them answered each week.
What are your challenges as a consultant or
specialist?
Frequently Asked Questions about my
work
Click on the book cover graphics to purchase either/both of
these publications.